Each product is so well thought through and formulated, I really enjoy being creative with new colours and styles

I love that their affirmation cards and even the lipstick names remind me to take a couple of mindful moments when I’m getting ready to start my day with positivity and peace

I love IAMBeauty’s brand message in supporting each and every person, no matter who they are and want to be. I adore all the products as there has been a lot of hard work and love went into each and every single one and it really shows. It’s really hard to pick one favourite product as I love them all but I really love the lipstick in the shade Loyal, firm fave from the beginning but Fearless is definitely coming in a close second.

I love ‘I Am Beauty’ products so much I now stock them in my salon. As a makeup artist my tools are what makes the difference. The blender & perfection puff are amazing for giving a flawless base application. So easy to use and great quality. A must have! The lipsticks.. where do I start?! The colours are great, one for every makeup look! The colour payoff and the staying power are great. I can’t wait to see what’s on the horizon for this brand!

Let’s talk about my fav products from I am beauty! Firstly the beauty puff! I have never used a product that makes my under eyes as flawless looking when applying powder as this!
I’m also obsessed with the blue eye beauty palette it’s a staple in my kit for myself and my clients! And I obviously can’t forget my foxy lash in collaboration with the brand if you love a fox eye makeup this lash is perfectly paired with it!

The I AM Beauty tan is genuinely the best tan I’ve ever used. The colour is stunning and it smells incredible. It doesn’t go streaky, and dries instantly. It also doesn’t wear off patchy!! The best ever