Best Sellers

Embark on an unforgettable sensory journey with Wanderlust by I AM Beauty, a stunning 6-piece Designer Inspired perfume set curated by founder Nicole’s most iconic travel experiences. Choose from 6 stunning fragrances, simply pop your favourite in our stunning holder, twist it down to hold,...

4318 In stock

£49.99

Get ready to glow like never before with Protect & Glo: SUNKISSED – the same stunning formula you know and love, but with an added boost of natural, sun-kissed tint. Perfect for anyone who wants a subtle golden glow without the need for self-tanner. This...

1204 In stock

£22.99
£22.99

The HYBRID beauty product you never knew you needed: Protect & Glo is an SPF meets moisturizer meets primer. The ultimate multitasker: use for a daily glow with or without makeup. A lightweight and hydrating formula with broad-spectrum SPF 30 which moisturizes, primes, and protects...

434 In stock

£22.99

Our all-in-one product STACKED just got better! Say hello to our BRONZED Edition. This stunning set includes: 2 Matte and 2 Shimmer Eyeshadows. 2 Matte and 2 Shimmer Eyeshadows. 1 FULL SIZED Powder Bronzer. 1 Coral Powder Blush and Rose Gold Powder Highlight. Dive into...

1974 In stock

£24.99

Our all-in-one product STACKED just got better! Say hello to our ESSENTIALS Edition. This stunning set includes: 1 Light concealer and 1 Light/Medium full coverage concealer. 1 Medium/Dark concealer and 1 Dark full coverage concealer. 1 FULL SIZED Translucent Setting Powder. Gel Liner Quad (white,...

1176 In stock

£24.99

Our all-in-one product STACKED just got better! Say hello to our EYESHADOW Edition. This stunning set includes: 1 Powder Blusher and Powder Highlight. 1 Powder Bronzer and Powder Contour. 4 Matte Eyeshadows. 1 Matte and 3 Shimmer Eyeshadows. Dive into our complete STACKED range and...

2392 In stock

£24.99

Our all-in-one product STACKED just got better! Say hello to our EYEBROW Edition. This stunning set includes: 1 Cream Blusher and Cream Highlight. 1 Cream Bronzer and Cream Contour. 3 Eyebrow Powders and 1 Brow Bone Highlight. Brow Wax (Water activated). Dive into our complete...

2023 In stock

£24.99

Are you ready for a flawless base? Our Perfection Puff is a must-have for any makeup bag. The lightweight and soft design can: Minimise the appearance of pores and fine lines. Reduce shine and oil on the skin. Precision powder application to perfectly snatch cheekbones...

2550 In stock

£4.99

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! FEARLESS - our fabulous true browny nude - compliments any and all makeup looks! Bringing...

244 In stock

£8.99

Get ready to up your base routine with this incredibly soft (some would say memory foam-like) blender – think a HD base. This blender will redefine what you think a soft sponge truly is. Not only does it DOUBLE in size when wet, it is...

16 In stock

£7.99

A tan for every beauty! Infused with Aloe Vera and Glycerin to keep skin looking and feeling hydrated, plump, and to minimize water loss. Enjoy a flawless, natural tan that, once developed, gives a stunning dark tan result that can last up to 7-10 days...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! STRONG - Our statement red lip the perfect pop of colour! Bringing you a stunning...

399 In stock

£8.99

It’s time to unleash your inner artist with I AM Beauty’s newest release, I AM Blended. This exquisite set features 8 dual-ended makeup brushes (16 brushes in total) designed for flawless application and seamless blending. Each dual-ended brush is crafted with high-quality, cruelty-free bristles to provide...

696 In stock

£49.99 £59.99
£39.99 £165.34

A gentle reminder for every day: you are worthy of love, care, and radiant joy. Our WELLNESS is a 7-piece self-care and beauty set designed as more than just skincare and makeup, it’s a wellness ritual that invites you to slow down, reconnect, and celebrate...

66 In stock

£39.99 £165.34