Products

It’s time to unleash your inner artist with I AM Beauty’s newest release, I AM Blended. This exquisite set features 8 dual-ended makeup brushes (16 brushes in total) designed for flawless application and seamless blending. Each dual-ended brush is crafted with high-quality, cruelty-free bristles to provide...

Light and fluffy, our Buenos Aires lashes add just the right amount of volume and length for a natural, elegant look. Perfect for everyday wear or special occasions, they effortlessly enhance your eyes with a soft, fluttery finish. Embrace the beauty and sophistication of Buenos...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! CHEEKY - our perfect vibrant but effortlessly wearing pop of pink! Bringing you a stunning...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! EMPOWERED - a statement pinky red - a show stopper for any occasion!  Bringing you...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! FEARLESS - our fabulous true browny nude - compliments any and all makeup looks! Bringing...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! FREE - our perfect pinky nude - suits every skin tone! Bringing you a stunning...

Our 'Glo On The Go' cosmetic bag is your perfect travel companion to make sure you can create your iconic look wherever you are. Designed with convenience and style in mind, the spacious interior allows you to carry all your essentials, from your Lip-Firmation lipstick...

Get ready to up your base routine with this incredibly soft (some would say memory foam-like) blender – think a HD base. This blender will redefine what you think a soft sponge truly is. Not only does it DOUBLE in size when wet, it is...

A tan for every beauty! Infused with Aloe Vera and Glycerin to keep skin looking and feeling hydrated, plump, and to minimize water loss. Enjoy a flawless, natural tan that, once developed, gives a stunning dark tan result that can last up to 7-10 days...

A tan for every beauty! Infused with Aloe Vera and Glycerin to keep skin looking and feeling hydrated, plump, and to minimize water loss. Enjoy a flawless, natural tan that, once developed, gives a stunning dark tan result that can last up to 7-10 days...

Our newest edition to our lash collection, the Las Vegas three quarter length lash, will add subtle volume and length that doubles in volume towards the outer corner for a lifted cat eye effect. Our stunning Faux Mink lash collection includes SIX versatile lashes that are...

Elevate your eye game with our London - I AM Effortless Half Lash, the perfect blend of softness and glamour. These lashes are designed to provide a naturally enhanced look, effortlessly adding volume and length to the outer corners of your eyes. The London half lash will...

This gorgeous half lash adds subtle volume and length, starting short and increasing in length and wispiness towards the outer edge. These lashes offer a natural yet glamorous look, effortlessly elevating your everyday style. It's the perfect option if you are a false eyelashes newbie....

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! LOYAL - Perfect true light nude - to give the perfect pout! Bringing you a...

The perfect accessory to our tanning range, the I Am Beauty Tanning Mitt has a lotion proof barrier to protect hands, reusable and is machine washable. Love I AM Beauty x 

This gorgeous cat eye lash will beautifully elongate and open up the eye – perfect for those hooded eye beauties. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to...