£49.99 £92.43

Introducing … The Beauty Call Bundle!!   Sparkle and Glow your way through EVERY Season with A Beauty Call ✨ WORTH £92.43 (Saving £42.44!!)    Included in this Luxury 8-piece set is: ✨Protect + Glo - Sunscreen, Primer and Moisturiser  ✨Stacked Eyeshadow Edition ✨I AM...

3 In stock

£49.99 £92.43

  Light and fluffy, our Buenos Aires lashes add just the right amount of volume and length for a natural, elegant look. Perfect for everyday wear or special occasions, they effortlessly enhance your eyes with a soft, fluttery finish.    Embrace the beauty and sophistication...

372 In stock

£7.99

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

266 In stock

£8.50

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

448 In stock

£8.50

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

405 In stock

£8.50

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

291 In stock

£8.50

Our 'Glo On The Go' cosmetic bag is your perfect travel companion to make sure you can create your iconic look wherever you are. Designed with convenience and style in mind. The spacious interior allows you to carry all your essentials, from your Lip-Firmation lipstick to your...

288 In stock

£9.99

Hello Beauties, Let me introduce you to to your NEW 2022 Makeup MUST HAVE for a flawless base… Get ready to up your base routine with this incredibly soft (some would say memory foam-like) blender – think a HD base.  This blender will redefine what...

277 In stock

£7.99

I AM Unfiltered (Dark Tan) Introducing your next Tanning MUST HAVE product from I AM Beauty, a tan for every Beauty.  Infused with Aloe Vera and Glycerin to keep skin looking and feeling hydrated, plump and to minimise water loss. Enjoy a flawless, natural tan that, once...

22 In stock

£16.99

I AM Unfiltered (Ultra Dark Tan) Introducing your next Tanning MUST HAVE product from I AM Beauty, a tan for every Beauty.  Infused with Aloe Vera and Glycerin to keep skin looking and feeling hydrated, plump and to minimise water loss. Enjoy a flawless, natural tan that,...

148 In stock

£16.99

Our NEWEST edition to our lash collection - the Las Vegas three quarter length lash will add subtle volume and length that doubles in volume towards the outer corner for a lifted cat eye effect.   Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are...

485 In stock

£7.99

Elevate your eye game with our London - I AM Effortless Half Lash, the perfect blend of softness and glamour. These lashes are designed to provide a naturally enhanced look, effortlessly adding volume and length to the outer corners of your eyes.   Our NEWEST...

462 In stock

£7.99

This gorgeous half lash adds subtle volume and length, starting short and increasing in length and wispiness towards the outer edge. These lashes offer a natural yet glamorous look, effortlessly elevating your everyday style.   The perfect option if you are a false eyelashes newbie....

406 In stock

£7.99

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

588 In stock

£8.50

The perfect accessory to our tanning range, the I Am Beauty Tanning Mitt has a lotion proof barrier to protect hands, reusable and is machine washable.

3711 In stock

£2.99

This gorgeous cat eye lash will beautifully elongate open up the eye - perfect for those hooded eye beauties. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each...

439 In stock

£7.99