Products

Celebrate confidence, self-care, and the magic of Christmas with this exclusive I AM Beauty × Caoimhe from The Big hill House collaboration - a luxurious festive cracker filled with FOUR holiday essentials for radiant, feel-good glam. Inside your cracker, you’ll discover: 🖌️ STACKED: Essentials EditionThis...

It’s time to unleash your inner artist with I AM Beauty’s newest release, I AM Blended. This exquisite set features 8 dual-ended makeup brushes (16 brushes in total) designed for flawless application and seamless blending. Each dual-ended brush is crafted with high-quality, cruelty-free bristles to provide...

Light and fluffy, our Buenos Aires lashes add just the right amount of volume and length for a natural, elegant look. Perfect for everyday wear or special occasions, they effortlessly enhance your eyes with a soft, fluttery finish. Embrace the beauty and sophistication of Buenos...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! Bringing you a stunning new Demi-Matte, ULTRA Comfortable formula that is: Long Lasting. Cruelty Free....

Celebrate confidence, self-care, and the magic of Christmas with this exclusive I AM Beauty × Caoimhe from The Big hill House collaboration - a luxurious festive cracker filled with FOUR holiday essentials for radiant, feel-good glam. Inside your cracker, you’ll discover: 🖌️ STACKED: Essentials EditionThis...

Celebrate confidence, self-care, and the magic of Christmas with this exclusive I AM Beauty UK x DSOM collaboration - a luxurious festive cracker filled with FOUR holiday must-haves for radiant, feel-good glam. Inside you’ll find: 🖌️ Stacked: Eyebrow EditionThis versatile stack includes all the essentials to...

Celebrate confidence, self-care, and the magic of Christmas with this exclusive I AM Beauty × Emma Nethery collaboration - a luxurious festive cracker filled with FOUR holiday essentials for radiant, feel-good glam. Inside your cracker, you’ll discover: 🖌️ STACKED: Bronzed EditionThis all-in-one stack brings together...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! Bringing you a stunning new Demi-Matte, ULTRA Comfortable formula that is: Long Lasting. Cruelty Free....

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! Bringing you a stunning new Demi-Matte, ULTRA Comfortable formula that is: Long Lasting. Cruelty Free....

Our 'Glo On The Go' cosmetic bag is your perfect travel companion to make sure you can create your iconic look wherever you are. Designed with convenience and style in mind, the spacious interior allows you to carry all your essentials, from your Lip-Firmation lipstick...

Celebrate confidence, self-care, and the magic of the Christmas with an exclusive I AM Beauty UK x Gordon’s Chemists collaboration. Inside this festive cracker, discover two holiday must-haves for radiant, feel-good glam: 💫 Protect + Glo (Original)The best-selling skincare–makeup hybrid. SPF30 primer meets moisturiser for...

Get ready to up your base routine with this incredibly soft (some would say memory foam-like) blender – think a HD base. This blender will redefine what you think a soft sponge truly is. Not only does it DOUBLE in size when wet, it is...

A tan for every beauty! Infused with Aloe Vera and Glycerin to keep skin looking and feeling hydrated, plump, and to minimize water loss. Enjoy a flawless, natural tan that, once developed, gives a stunning dark tan result that can last up to 7-10 days...

A tan for every beauty! Infused with Aloe Vera and Glycerin to keep skin looking and feeling hydrated, plump, and to minimize water loss. Enjoy a flawless, natural tan that, once developed, gives a stunning dark tan result that can last up to 7-10 days...

Celebrate confidence, self-care, and the magic of Christmas with this exclusive I AM Beauty × Jennie Wood collaboration - a luxurious festive cracker filled with THREE holiday essentials for radiant, feel-good glam. Inside your cracker: 🖌️ STACKED: Essentials EditionThis all-in-one stack brings together everyday essentials -...