Products

Celebrate confidence, self-care, and the magic of Christmas with the exclusive I AM Beauty × Julie Fitz collaboration - a luxe festive cracker filled with THREE holiday essentials that inspire radiant, feel-good glam. Inside your cracker: 💫 Protect + Glo (Original)This hybrid beauty essential is SPF...

Celebrate confidence, self-care, and the magic of Christmas with this exclusive I AM Beauty × Just Julie collaboration - a luxurious festive cracker filled with FIVE holiday essentials for radiant, feel-good glam. Inside your cracker: 🖌️ STACKED: Essentials EditionAn all-in-one stack bringing together everyday essentials -...

Our newest edition to our lash collection, the Las Vegas three quarter length lash, will add subtle volume and length that doubles in volume towards the outer corner for a lifted cat eye effect. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that...

Elevate your eye game with our London - I AM Effortless Half Lash, the perfect blend of softness and glamour. These lashes are designed to provide a naturally enhanced look, effortlessly adding volume and length to the outer corners of your eyes. The London half lash will...

This gorgeous half lash adds subtle volume and length, starting short and increasing in length and wispiness towards the outer edge. These lashes offer a natural yet glamorous look, effortlessly elevating your everyday style. It's the perfect option if you are a false eyelashes newbie....

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! Bringing you a stunning new Demi-Matte, ULTRA Comfortable formula that is: Long Lasting. Cruelty Free....

The perfect accessory to our tanning range, the I Am Beauty Tanning Mitt has a lotion proof barrier to protect hands, reusable and is machine washable.

This gorgeous cat eye lash will beautifully elongate and open up the eye – perfect for those hooded eye beauties. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to...

This is our most bold and dramatic lash! Add volume and glamour to every makeup look. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash...

This segmented lash beautifully frames the eye and allows you to show off your shadows. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash style...

Are you ready for a flawless base? Our Perfection Puff is a must-have for any makeup bag. The lightweight and soft design can: Minimise the appearance of pores and fine lines. Reduce shine and oil on the skin. Precision powder application to perfectly snatch cheekbones...

The HYBRID beauty product you never knew you needed: Protect & Glo is an SPF meets moisturizer meets primer. The ultimate multitasker: use for a daily glow with or without makeup. A lightweight and hydrating formula with broad-spectrum SPF 30 which moisturizes, primes, and protects...

Get ready to glow like never before with Protect & Glo: SUNKISSED – the same stunning formula you know and love, but with an added boost of natural, sun-kissed tint. Perfect for anyone who wants a subtle golden glow without the need for self-tanner. This...

Celebrate confidence, self-care, and the magic of Christmas with this exclusive I AM Beauty × Shannon Mitchell collaboration - a luxurious festive cracker filled with FOUR holiday essentials for radiant, feel-good glam. Inside your cracker, you’ll discover: 🖌️ STACKED: Essentials EditionThis all-in-one stack brings together everyday...

*** If you buy four layers we will group these together in an original stacked box with  LID  - Please let us know if you do not want this in your order notes <3*** * lid not included*   Introducing STACKED: YOUR EDITION! the ultimate customizable...

Our all-in-one product STACKED just got better! Say hello to our BRONZED Edition. This stunning set includes: 2 Matte and 2 Shimmer Eyeshadows. 2 Matte and 2 Shimmer Eyeshadows. 1 FULL SIZED Powder Bronzer. 1 Coral Powder Blush and Rose Gold Powder Highlight. Dive into...