This gorgeous cat eye lash will beautifully elongate and open up the eye – perfect for those hooded eye beauties. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to...

173 In stock

£7.99

This is our most bold and dramatic lash! Add volume and glamour to every makeup look. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash...

292 In stock

£7.99

This segmented lash beautifully frames the eye and allows you to show off your shadows. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash style...

263 In stock

£7.99

Are you ready for a flawless base? Our Perfection Puff is a must-have for any makeup bag. The lightweight and soft design can: Minimise the appearance of pores and fine lines. Reduce shine and oil on the skin. Precision powder application to perfectly snatch cheekbones...

524 In stock

£4.99
£22.99

The HYBRID beauty product you never knew you needed: Protect & Glo is an SPF meets moisturizer meets primer. The ultimate multitasker: use for a daily glow with or without makeup. A lightweight and hydrating formula with broad-spectrum SPF 30 which moisturizes, primes, and protects...

176 In stock

£22.99

Get ready to glow like never before with Protect & Glo: SUNKISSED – the same stunning formula you know and love, but with an added boost of natural, sun-kissed tint. Perfect for anyone who wants a subtle golden glow without the need for self-tanner. This...

403 In stock

£22.99

*** If you buy four layers we will group these together in an original stacked box with  LID  - Please let us know if you do not want this in your order notes <3*** * lid not included*   Introducing STACKED: YOUR EDITION—the ultimate customizable makeup...

2 In stock

£9.99

Our all-in-one product STACKED just got better! Say hello to our BRONZED Edition. This stunning set includes: 2 Matte and 2 Shimmer Eyeshadows. 2 Matte and 2 Shimmer Eyeshadows. 1 FULL SIZED Powder Bronzer. 1 Coral Powder Blush and Rose Gold Powder Highlight. Dive into...

2490 In stock

£24.99

Our all-in-one product STACKED just got better! Say hello to our ESSENTIALS Edition. This stunning set includes: 1 Light concealer and 1 Light/Medium full coverage concealer. 1 Medium/Dark concealer and 1 Dark full coverage concealer. 1 FULL SIZED Translucent Setting Powder. Gel Liner Quad (white,...

2093 In stock

£24.99

Our all-in-one product STACKED just got better! Say hello to our EYEBROW Edition. This stunning set includes: 1 Cream Blusher and Cream Highlight. 1 Cream Bronzer and Cream Contour. 3 Eyebrow Powders and 1 Brow Bone Highlight. Brow Wax (Water activated). Dive into our complete...

2541 In stock

£24.99

Our all-in-one product STACKED just got better! Say hello to our EYESHADOW Edition. This stunning set includes: 1 Powder Blusher and Powder Highlight. 1 Powder Bronzer and Powder Contour. 4 Matte Eyeshadows. 1 Matte and 3 Shimmer Eyeshadows. Dive into our complete STACKED range and...

2749 In stock

£24.99

I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look! Bringing you a stunning new Demi-Matte, ULTRA Comfortable formula that is: Long Lasting. Cruelty Free....

£38.99 £51.00

Our remastered collection contains everything you need to remaster your lip routine. Enjoy all six of our Lip-Firmation lipsticks, now with a remastered formula. Buy FIVE, get one FREE! I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can...

1 In stock

£38.99 £51.00

Embark on an unforgettable sensory journey with Wanderlust by I AM Beauty, a stunning 6-piece Designer Inspired perfume set curated by founder Nicole’s most iconic travel experiences. Choose from 6 stunning fragrances, simply pop your favourite in our stunning holder, twist it down to hold,...

5581 In stock

£49.99