This gorgeous cat eye lash will beautifully elongate open up the eye - perfect for those hooded eye beauties. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each...

This is our most bold and dramatic lash! Add volume and glamour to every makeup look. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash style in...

  This segmented lash beautifully frames the eye and allows you to show off your shadows. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash style in...

Are you ready for a flawless base? Our perfection puff is a must-have for any makeup bag, the lightweight and soft design can: ⁣- Minimises the appearance of pores and fine lines⁣.- Reduces shine and oil on the skin⁣.- Precision powder application to perfectly snatch...

The HYBRID beauty product you never knew you needed… Protect & Glo is an SPF meets moisturiser meets primer. The ultimate multitasker: Use for a daily glow with or without makeup. A lightweight and hydrating formula with broad spectrum SPF 30 which moisturises, primes and...

Hello beauties, let us introduce our new All-In-One product, you never knew you were missing! We have TWO stacks available, Eyeshadow Edition and Eyebrow Edition. STACKED: Eyebrow Edition is everything you need for a cream base (highlighter, blusher, contour & bronzer), stunning brows powders &...

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

Our remastered collection contains everything you need to remaster your lip routine. Enjoy all six of our lip-firmation lipsticks now with a remastered formula. Buy FIVE, get one FREE in our I AM Beauty box.  𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning...

Step into your power with the Vampy Vibes bundle from I AM Beauty!    This VAMPY Bundle brings out your fierce, bold side, perfect for those who dare to be different—at a steal! Priced at just £29.99 (RRP £56.47), you’re saving £26.48 on these must-have glam essentials.  ...