This gorgeous cat eye lash will beautifully elongate open up the eye - perfect for those hooded eye beauties. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each...

This is our most bold and dramatic lash! Add volume and glamour to every makeup look. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash style in...

  This segmented lash beautifully frames the eye and allows you to show off your shadows. Our stunning Faux Mink lash collection includes SEVEN versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash style in...

Are you ready for a flawless base? Our perfection puff is a must-have for any makeup bag, the lightweight and soft design can: ⁣- Minimises the appearance of pores and fine lines⁣.- Reduces shine and oil on the skin⁣.- Precision powder application to perfectly snatch...

The HYBRID beauty product you never knew you needed… Protect & Glo is an SPF meets moisturiser meets primer. The ultimate multitasker: Use for a daily glow with or without makeup. A lightweight and hydrating formula with broad spectrum SPF 30 which moisturises, primes and...

It’s Sparkle SZN! ✨ Shine bright this season with our must have bundle and enjoy incredible savings! WORTH £64.46 - Now Better than HALF PRICE!! Get into the festive spirit with our exclusive Christmas Glam Bundle! What’s Included: ✨ Protect + Glo - Your essential...

*** If you buy four layers we will group these together in an original stacked box with  LID  - Please let us know if you do not want this in your order notes <3*** * lid not included*   Introducing STACKED: YOUR EDITION—the ultimate customisable...

Hello beauties, let us introduce our new All-In-One product, you never knew you were missing! We have TWO stacks available, Eyeshadow Edition and Eyebrow Edition.   Say hello to our EYEBROW Edition..  This stunning set includes: 1 Cream Blusher and Cream Highlight 1 Cream Bronzer...

Hello beauties, let us introduce our new All-In-One product, you never knew you were missing! We have TWO stacks available, Eyeshadow Edition and Eyebrow Edition.   Say hello to our EYESHADOW Edition..  This stunning set includes: 1 Powder Blusher and Powder Highlight 1 Powder Bronzer...

We have officially relaunched our amazing lipstick range… and with a REMASTERED formula.𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning on the lips and super comfortable but they can also be used on the cheeks for a more cohesive and elevated makeup look! 💄⁣Bringing...

Our remastered collection contains everything you need to remaster your lip routine. Enjoy all six of our lip-firmation lipsticks now with a remastered formula. Buy FIVE, get one FREE in our I AM Beauty box.  𝗜 𝗔𝗠 𝗟𝗶𝗽-𝗙𝗶𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 ⁣(Lipstick - Affirmations)Not only are they stunning...

'Tis The Season... 🎉 To save big and sleigh the day! Shine bright with our must-have bundle and enjoy incredible savings! WORTH £80.44 - Now Better than HALF PRICE!! What’s Included: ✨ Protect + Glo - Your essential sunscreen, primer, and moisturizer! ✨ Stacked: Brow...