It has always been a passion of ours to create a cosmetic range that is empowering for women and men of all ages, shapes, sizes and looks. Having struggled with my own image in the past, i found it difficult to relate to bigger brands, who often didn’t show a diverse range of models. I also wanted to bring mindfulness to the forefront of the beauty industry, so we incorporate affirmations into each of our products and in our name, because i am beauty and so are you!