Your Daily Affirmation Beauty Brand

Celebrating Your Beauty With Daily Affirmations

It has always been a passion of ours to create a cosmetic range that is empowering for women and men of all ages, shapes, sizes and looks. Having struggled with my own image in the past, i found it difficult to relate to bigger brands, who often didn’t show a diverse range of models. I also wanted to bring mindfulness to the forefront of the beauty industry, so we incorporate affirmations into each of our products and in our name, because i am beauty and so are you!

I Am Beauty. You Are Beauty. We Are Beauty.

Founded on the principles of inclusivity, empowerment, and positivity, I Am Beauty is committed to diversity, we believe that beauty should be accessible to all, regardless of race, gender, age or ability. We are more than just a beauty brand; we are a community that celebrates individuality and promotes self-love. We invite you to join us in our mission to redefine beauty and create a more inclusive world.

Reasons To Shop With Us

Fast Shipping

We aim to process all of our orders the same day. We aim to have all deliveries arrive ASAP

Secure Shopping

We never store our customer's credit card details and we do not share data with third parties.


Where possible we aim to use sustainable packaging and all of our products are 100% cruelty free.

Customer Service

We pride ourselves on our excellent customer service and are happy to help you in anyway we can!

Check Out Our Instagram

Shopping cart

Your cart is empty.

Return to shop