Our remastered collection contains everything you need to remaster your lip routine. Enjoy all six of our Lip-Firmation lipsticks, now with a remastered formula. Buy FIVE, get one FREE! I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can...

Celebrate confidence, self-care, and the magic of the Christmas with an exclusive I AM Beauty UK x Gordon’s Chemists collaboration. Inside this festive cracker, discover two holiday must-haves for radiant, feel-good glam: 💫 Protect + Glo (Original)The best-selling skincare–makeup hybrid. SPF30 primer meets moisturiser for...