Customise
Mix Shades On The Back Of Your Hand Or A Palette, If You’re Creating Your Perfect Match.
Zoom
Lightweight Serum Feel
Buildable Coverage
Radiant Soft-Blur Finish
Mixable Custom Shades
Skin Loving Ingrediants ✦
I AM Lip-Firmations are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look!
FREE - our perfect pinky nude - suits every skin tone!
Bringing you a stunning new Demi-Matte, ULTRA Comfortable formula that is:
- Long Lasting.
- Cruelty Free.
- Non Sticky.
- Moisturising & Protective ingredients.
- Vitamin E as a Powerful Antioxidant.
- Castor Oil for Nourishing & Repairing lips.
- Sunflower Oil for keeping skin Smooth and Hydrated.
Love I AM Beauty x
Your Skin. Your Shade.
Real skin. Real results. Slide to see the difference.
BARE SKINYOUR SHADE
How To Use
Apply
Apply A Small Amount To The Centre Of The Face And Blend Outwards For An Even, Natural Finish.
Build
Add Another Thin Layer Anywhere You’d Like More Coverage. Build Gradually Rather Than Applying Too Much At Once.
Blend
Allow The Foundation To Set Into The Skin For A Smooth, Radiant, Soft-Blurred Finish.