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The foundation that adapts to you.
Meet YOUR SHADE, our skin-loving luxury foundation designed to simplify your makeup routine. Available in just six expertly developed shades, each formula has been created to wear beautifully on its own or be mixed together to create your perfect custom match, whatever your skin tone, season, or tanning routine.
Whether you've just returned from holiday, love your weekly fake tan, or your complexion changes throughout the year, YOUR SHADE moves with you. No more drawers full of foundations or trying to find your 'perfect' shade. Simply mix, match and create your shade.
The lightweight, buildable formula blends seamlessly into the skin, delivering a natural, second-skin finish that can be built from everyday coverage to a flawless full-glam look. Infused with skin-loving ingredients, it hydrates, smooths and perfects while allowing your skin to look like skin.
Why you'll love it:
- Six intelligent shades designed to mix and match almost every skin tone.
- Customise your perfect shade all year round, from winter skin to summer glow.
- Lightweight, breathable formula with buildable medium to full coverage.
- Seamlessly blends for a smooth, skin-like finish.
- Long-lasting wear without feeling heavy or cakey.
- Suitable for all skin types.
- Infused with skin-loving ingredients to help hydrate, nourish and improve the appearance of the skin.
- Perfect for makeup artists and beauty lovers looking for one foundation system that does it all.
How to use:
Apply one shade directly to the skin or mix two or more shades together to create your perfect match. Blend using a brush, sponge or fingertips, building coverage where desired for a flawless finish.
Forget finding your shade. Create it.
With only six beautifully balanced shades, YOUR SHADE is designed to adapt to every skin tone, every season and every version of you. From your palest winter complexion to your deepest holiday tan, this is foundation made to move with your life.
Love,
I AM Beauty x
| Choose your Shade | Shade 0, Shade 1, Shade 2, Shade 3, Shade 4, Shade 5 |
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