Customise
Mix Shades On The Back Of Your Hand Or A Palette, If You’re Creating Your Perfect Match.
Lightweight Serum Feel
Buildable Coverage
Radiant Soft-Blur Finish
Mixable Custom Shades
Skin Loving Ingrediants ✦
Elevate your eye game with our London - I AM Effortless Half Lash, the perfect blend of softness and glamour. These lashes are designed to provide a naturally enhanced look, effortlessly adding volume and length to the outer corners of your eyes.
The London half lash will add subtle volume and length, doubling in volume towards the outer corner for a lifted cat-eye effect. It's the perfect option if you're a false eyelashes newbie.
Our stunning Faux Mink lash collection includes SIX versatile lashes that are designed to suit every eye shape and will easily take you from day to night! Each lash style in our collection is named after a powerful affirmation to remind you of your inner strength and beauty every time you wear them.
Whether you want a natural lift or a full glam look – we have the lash for you!
Love I AM Beauty x
Real skin. Real results. Slide to see the difference.
Mix Shades On The Back Of Your Hand Or A Palette, If You’re Creating Your Perfect Match.
Apply A Small Amount To The Centre Of The Face And Blend Outwards For An Even, Natural Finish.
Add Another Thin Layer Anywhere You’d Like More Coverage. Build Gradually Rather Than Applying Too Much At Once.
Allow The Foundation To Set Into The Skin For A Smooth, Radiant, Soft-Blurred Finish.