{"title":"LIPS","description":"\u003ch3 data-start=\"168\" data-end=\"201\"\u003e\u003cstrong data-start=\"172\" data-end=\"201\"\u003eLips - Empower Your Smile\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"203\" data-end=\"484\"\u003eMake a statement with \u003cstrong data-start=\"225\" data-end=\"257\"\u003eI AM Beauty’s Lip Collection\u003c\/strong\u003e, designed to deliver vibrant, long-lasting color while celebrating confidence and self-expression. Each product combines rich pigmentation with nourishing ingredients for smooth, hydrated lips that feel as good as they look.\u003c\/p\u003e\n\u003cp data-start=\"486\" data-end=\"881\"\u003eDiscover the \u003cstrong data-start=\"499\" data-end=\"531\"\u003eLip Formation Lipstick range\u003c\/strong\u003e, a collection of bold, creamy lipsticks where each shade is paired with an empowering affirmation, from \u003cstrong data-start=\"637\" data-end=\"656\"\u003e“I AM Fearless”\u003c\/strong\u003e to \u003cstrong data-start=\"660\" data-end=\"676\"\u003e“I AM Loyal”\u003c\/strong\u003e to inspire confidence with every swipe. Lightweight yet richly pigmented, these lipsticks glide on effortlessly and provide all-day comfort, making them perfect for everyday wear or special occasions.\u003c\/p\u003e\n\u003cp data-start=\"883\" data-end=\"902\"\u003e\u003cstrong data-start=\"883\" data-end=\"900\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"903\" data-end=\"1126\"\u003e\n\u003cli data-start=\"903\" data-end=\"947\"\u003e\n\u003cp data-start=\"905\" data-end=\"947\"\u003eHighly pigmented, long-lasting lip color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"948\" data-end=\"991\"\u003e\n\u003cp data-start=\"950\" data-end=\"991\"\u003eHydrating formula for soft, smooth lips\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"992\" data-end=\"1069\"\u003e\n\u003cp data-start=\"994\" data-end=\"1069\"\u003e\u003cstrong data-start=\"994\" data-end=\"1025\"\u003eAffirmation-inspired shades\u003c\/strong\u003e to inspire confidence and self-expression\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1070\" data-end=\"1126\"\u003e\n\u003cp data-start=\"1072\" data-end=\"1126\"\u003ePerfect for everyday wear or making a bold statement\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1128\" data-end=\"1291\"\u003eWith I AM Beauty’s lips collection, your \u003cstrong data-start=\"1169\" data-end=\"1209\"\u003econfidence shines through your smile\u003c\/strong\u003e, making every application a reminder of your power, passion, and individuality.\u003c\/p\u003e","products":[{"product_id":"free","title":"FREE Lip Firmation Lipstick","description":"\u003cp data-sourcepos=\"7:1-7:166\"\u003e\u003cstrong\u003eI AM Lip-Firmations\u003c\/strong\u003e are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look!\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:166\"\u003eFREE - our perfect pinky nude - suits every skin tone!\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:78\"\u003eBringing you a stunning new \u003cstrong\u003eDemi-Matte, ULTRA Comfortable\u003c\/strong\u003e formula that is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Lasting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty Free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon Sticky\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising \u0026amp; Protective ingredients\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"citation-73\"\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-73 citation-end-73\"\u003e as a Powerful Antioxidant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-72\"\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-72 citation-end-72\"\u003e for Nourishing \u0026amp; Repairing lips.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-71\"\u003eSunflower Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003e for keeping skin Smooth and Hydrated.\u003csup class=\"superscript\" data-turn-source-index=\"3\"\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003eLove I AM Beauty x\u003c\/span\u003e\u003c\/p\u003e","brand":"I am Beauty Cosmetics","offers":[{"title":"Default Title","offer_id":31843742810189,"sku":"IAMBLF03","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/5917\/1149\/products\/Free.jpg?v=1698343407"},{"product_id":"loyal","title":"LOYAL Lip Firmation Lipstick","description":"\u003cp data-sourcepos=\"7:1-7:166\"\u003e\u003cstrong\u003eI AM Lip-Firmations\u003c\/strong\u003e are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look!\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:166\"\u003eLOYAL - Perfect true light nude - to give the perfect pout!\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:78\"\u003eBringing you a stunning new \u003cstrong\u003eDemi-Matte, ULTRA Comfortable\u003c\/strong\u003e formula that is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Lasting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty Free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon Sticky\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising \u0026amp; Protective ingredients\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"citation-73\"\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-73 citation-end-73\"\u003e as a Powerful Antioxidant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-72\"\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-72 citation-end-72\"\u003e for Nourishing \u0026amp; Repairing lips.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-71\"\u003eSunflower Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003e for keeping skin Smooth and Hydrated.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003eLove I AM beauty x\u003c\/span\u003e\u003c\/p\u003e","brand":"I am Beauty Cosmetics","offers":[{"title":"Default Title","offer_id":31843755851853,"sku":"IAMBLF02","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/5917\/1149\/products\/loyal.jpg?v=1698343889"},{"product_id":"strong","title":"STRONG Lip Firmation Lipstick","description":"\u003cp data-sourcepos=\"7:1-7:166\"\u003e\u003cstrong\u003eI AM Lip-Firmations\u003c\/strong\u003e are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look!\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:166\"\u003eSTRONG - Our statement red lip the perfect pop of colour!\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:78\"\u003eBringing you a stunning new \u003cstrong\u003eDemi-Matte, ULTRA Comfortable\u003c\/strong\u003e formula that is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Lasting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty Free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon Sticky\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising \u0026amp; Protective ingredients\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"citation-73\"\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-73 citation-end-73\"\u003e as a Powerful Antioxidant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-72\"\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-72 citation-end-72\"\u003e for Nourishing \u0026amp; Repairing lips.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-71\"\u003eSunflower Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003e for keeping skin Smooth and Hydrated.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003eLove I AM Beauty \u003c\/span\u003e\u003c\/p\u003e","brand":"I am Beauty Cosmetics","offers":[{"title":"Default Title","offer_id":31843796025421,"sku":"IAMBLF05","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/5917\/1149\/products\/strong.jpg?v=1698345096"},{"product_id":"i-am-beauty-lipstick-4g-fearless","title":"FEARLESS Lip Firmation Lipstick","description":"\u003cp data-sourcepos=\"7:1-7:166\"\u003e\u003cstrong\u003eI AM Lip-Firmations\u003c\/strong\u003e are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look!\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:166\"\u003eFEARLESS - our fabulous true browny nude - compliments any and all makeup looks!\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:78\"\u003eBringing you a stunning new \u003cstrong\u003eDemi-Matte, ULTRA Comfortable\u003c\/strong\u003e formula that is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Lasting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty Free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon Sticky\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising \u0026amp; Protective ingredients\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"citation-73\"\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-73 citation-end-73\"\u003e as a Powerful Antioxidant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-72\"\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-72 citation-end-72\"\u003e for Nourishing \u0026amp; Repairing lips.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-71\"\u003eSunflower Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003e for keeping skin Smooth and Hydrated.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003eLove I AM Beauty x\u003c\/span\u003e\u003c\/p\u003e","brand":"I am Beauty Cosmetics","offers":[{"title":"Default Title","offer_id":40036138680397,"sku":"IAMBLF06","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/5917\/1149\/files\/Fearless.jpg?v=1698343386"},{"product_id":"i-am-beauty-lipstick-4g-empowered","title":"EMPOWERED Lip Firmation Lipstick","description":"\u003cp data-sourcepos=\"7:1-7:166\"\u003e\u003cstrong\u003eI AM Lip-Firmations\u003c\/strong\u003e are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look!\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:166\"\u003eEMPOWERED - a statement pinky red - a show stopper for any occasion! \u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:78\"\u003eBringing you a stunning new \u003cstrong\u003eDemi-Matte, ULTRA Comfortable\u003c\/strong\u003e formula that is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Lasting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty Free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon Sticky\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising \u0026amp; Protective ingredients\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"citation-73\"\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-73 citation-end-73\"\u003e as a Powerful Antioxidant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-72\"\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-72 citation-end-72\"\u003e for Nourishing \u0026amp; Repairing lips.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-71\"\u003eSunflower Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003e for keeping skin Smooth and Hydrated.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003eLove I AM Beauty x\u003c\/span\u003e\u003c\/p\u003e","brand":"I am Beauty Cosmetics","offers":[{"title":"Default Title","offer_id":40036138713165,"sku":"IAMBLF04","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/5917\/1149\/files\/Empowered.jpg?v=1704906316"},{"product_id":"i-am-beauty-lipstick-4g-cheeky","title":"CHEEKY Lip Firmation Lipstick","description":"\u003cp data-sourcepos=\"7:1-7:166\"\u003e\u003cstrong\u003eI AM Lip-Firmations\u003c\/strong\u003e are not only stunning on the lips and super comfortable, but they can also be used on the cheeks for a more cohesive and elevated makeup look!\u003c\/p\u003e\n\u003cp data-sourcepos=\"7:1-7:166\"\u003eCHEEKY - our perfect vibrant but effortlessly wearing pop of pink!\u003c\/p\u003e\n\u003cp data-sourcepos=\"9:1-9:78\"\u003eBringing you a stunning new \u003cstrong\u003eDemi-Matte, ULTRA Comfortable\u003c\/strong\u003e formula that is:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Lasting\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty Free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon Sticky\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisturising \u0026amp; Protective ingredients\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan class=\"citation-73\"\u003eVitamin E\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-73 citation-end-73\"\u003e as a Powerful Antioxidant.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-72\"\u003eCastor Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-72 citation-end-72\"\u003e for Nourishing \u0026amp; Repairing lips.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003c!----\u003e\u003cstrong\u003e\u003cspan class=\"citation-71\"\u003eSunflower Oil\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003e for keeping skin Smooth and Hydrated.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"citation-71 citation-end-71\"\u003eLove I AM Beauty x\u003c\/span\u003e\u003c\/p\u003e","brand":"I am Beauty Cosmetics","offers":[{"title":"Default Title","offer_id":40036138745933,"sku":"IAMBLF01","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/5917\/1149\/products\/cheeky.jpg?v=1704906294"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0255\/5917\/1149\/collections\/lips_430x_d859fa18-8d88-45ba-bd4b-586d70163e9b.jpg?v=1770294846","url":"https:\/\/iambeautycosmetics.com\/collections\/lips.oembed","provider":"I am Beauty Cosmetics","version":"1.0","type":"link"}